A domain name, identifies a website on the Internet. Domain names are easier to remember, than to type than a set of hard to remember numbers. Using a domain name allows you to brand your Domain name and receive more visitors.
The advantage of using your domain name is that when you change your access provider, your Email and website address will always remain the same.
When traffic is important for the success of your web site, then it is important to get listed on as many high traffic sites as possible.
Submit to the top Search Engines and Directories. While those top Search Engines and Directories will account for the majority of the traffic to your site, it will help your site even more to get listed in other Search Engines,
By getting your site listed in more places, this may increase your rank in some engines.
Make use of the following methods to gain links, which will create exposure.
Affiliate & Reseller Programs
Pay Per Click Search Engines
Pay Per Inclusion Search Engines
Include on your stationery
Search engines and directories use keywords to determine which sites to list in their search results. In optimizing your website for the search engines, you should start by making a list of keywords that best describe your site content.
Do this for each page of your website as each individual page should have specific keywords that are targeted to what that particular page is about.
When making your list, you may want to try a keyword service to help you decide which keywords to use for each page.
High search engine rankings do not happen overnight. After optimizing your website for the search engines and completing your search engine submission, you should begin to see your website appear in the Search Engines.
It will take 1-3 months for your optimization efforts to START to pay off due to the time it takes for search engine spiders to index your website and include your site in their results pages.
Ranking high takes time and is an ongoing process.
You can do searches for the keywords that your competors have chosen. Also check to see which keywords get more searches on Search engines.
The most popular keywords that receive the most searches, are more competive, to rank high for, in the search engines. Target keywords that are specific to what your page / product / service is about, rather than general keywords.
Keywords or keyword phrases need to be used to optimize both your title. meta tags and your page content.